“XOBC Cellars was founded in 2019 by multi Grammy winning artist Brandi Carlile, her wife Catherine, and their friends, Jeri and Amy Andrews. Their wines showcase the quality and refinement that makes Washington wine unparalleled. XOBC Cellars has struck a chord that’s rarely, if ever been heard - boutique exceptionalism coupled with a culture of rugged and radical inclusion. These women fused music and wine with a common goal of making a difference by donating proceeds from XOBC Cellars to Brandi’s Looking Out Foundation. A true outlier, showcasing female & LGBTQ+ leadership, this team of women in wine has raised the bar for the entire industry. Drenched in community and friendship, their winery is an enviable example of a brand and collective that can contribute to the greater good, proving their trademark that raising a glass can make a difference, too.”
K Brand Studio was brought on to create a brand with all of these values in mind. We melded femininity and a dash of rockstar and landed on the “XOBC” square logo, emanating Brandi’s signature: XO, BC. K Brand acts as XOBC’s “in house” Designer, creating anything from new labels to Airstream exteriors, web layouts, print materials and packaging. It’s a TRUE honor to work with this driven group of women and bring my skills to the table to help support the Looking Out Foundation.
Go try some incredible wine (!): www.xobccellars.com