TCS Expeditions is a well-established, world travel company that provides highly personalized, enriching experiences from the comfort and convenience of their own fleet of private jets. Sign me up.
This project was a complete rebrand. The new brand was carried through to their new website, a promotional booklet, and other marketing materials. I created the logo, templates and style guides, and our team applied them to the plane wrap and promotional booklet.
Working with National Geographic quality imagery made this design dive one for the books. The company takes travelers to multiple destinations (sometimes 10+) in all different countries around the globe where they eat only the finest foods and stay in elaborate hotels.
Considering all of this, and the fact that their old logo had some brand value to it, we explored many different directions but landed on a modified compass rose, with the highlighted arrow pointing forward and up, leading to the next destination.
Project completed at Dapper.