Phil Greely of Realogics Sotheby's International Real Estate came to K Brand Studio with a very solid concept. Phil is a Realtor, and a parent. He knows what his clients with families want... the right house in the right school district. How do you, as a parent moving from out of town, find the best fitting school for your kids? Most school search sites leave parents with more questions. The Seattle School Guide was created to remedy this common issue. Phil asked parents of kids at public and private schools in the Seattle area the questions that really matter. Questions like "do your kids feel safe?", "is the school responsive to the input and concerns of families?", "what is the percentage of non-english speaking students?", "does the school implement a clear plan of action when a student struggles academically?", and many more. Once parents have these answers, they can start looking at homes in the right places, knowing that their kids will be setup with the best education for their needs and abilities.
I developed a logo, Brand Guidelines, an icon set and developed the SSG website in the latest Wordpress platform. The palette and overall style are bright, bold and approachable, clearly highlighting important statistics. The search functionality works by keyword, category, map and district. Each school information page gives the parent all of the information they need to connect with the school and links directly to filtered search results showcasing homes in that school's district.
View the website here: www.seattleschoolguide.com.