While at Methodologie, a design firm in Seattle, I was privileged to work on the rebranding of Seattle Children's, a world renowned children's hospital. Our team developed the full visual brand system, from the palette to typography, graphic styles, photography styles, and applications.
We used bright and positive colors, emphasizing Children's focus on "hope. care. cure."
BRAND STORY
The compassionate experts at Seattle Children’s are forging the future of pediatric healthcare by providing unsurpassed hope, care and cures to patients and their families.
BRAND ATTRIBUTES
Progressive
Compassionate
Collaborative
Expert
Philanthropic
Open-Minded
Welcoming
Pediatric Focus