Well, this was truly a project for the books. Two women with decades of combined experience in the women's retail industry came together to create an online store full of the latest in fashion trends. Not only is their selection fabulous, but they also support micro loans for women in need across the globe with a part of the profits. Women empowering women. Win win.
I wanted to come up with a very feminine logotype, one that is approachable and has a nice weight for tags and other applications. The colors are poppy -- a royal purple and vibrant orange. I thoroughly enjoyed my research with kris&kate... open houses at their warehouse, studying relevant competitors, talking with women in all age ranges. We developed the kris&kate website in Magento, with a secure shopping cart and a fully custom and user-managed content management system. These ladies are setup for success.
Project completed at Dapper.