Indix is all about boosting product intelligence. They have the world's largest product database, one that is incredibly powerful when accessed by merchants trying to compete against others selling the same products.
Indix had a basic logo and a mixed bag of branding when they came to us at Dapper. After going through a brand platform exercise to better understand their business personality, goals, and value, I was able to create a logotype and brand guidelines document that spoke to who they really are. Indix is a tech firm, one that not only leads their industry, but also is relational and has a fantastic work environment. We used a mix of round and hard corners in their logotype to emphasize these unique attributes, as well as bold, playful colors.
The Indix website was build in a fully customized Wordpress CMS utilizing full-screen video backgrounds and a responsive layout.
See the website here: www.indix.com
Project completed at Dapper.